![]() ![]() That's because they were able to connect experiences they've had and synthesize new things."ġ2. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It's about the people you have, how you're led, and how much you get it."ġ1. "Creativity is just connecting things. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. You have to be willing to take whatever you’ve done and whoever you were and throw them away.”ġ0. "Innovation has nothing to do with how many R&D dollars you have. “We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important."ĩ. “If you want to live your life in a creative way, as an artist, you have to not look back too much. Innovation is saying no to 1,000 things."Ĩ. I'm actually as proud of the things we haven't done as the things I have done. It means saying no to the hundred other good ideas that there are. Creativity comes from spontaneous meetings, from random discussions.”ħ. "People think focus means saying yes to the thing you've got to focus on. “There’s a temptation in our networked age to think that ideas can be developed by email and iChat.” “That’s crazy. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”Ħ. It is best to admit them quickly and get on with improving your other innovations.”ĥ. “Innovation comes from people meeting up in the hallways or calling each other at 10:30 pm at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. ![]() ![]() By the time you get it built, they'll want something new."Ĥ. “Sometimes when you innovate, you make mistakes. "You can't just ask customers what they want and then try to give that to them. Our task is to read things that are not yet on the page.”ģ. That's why I never rely on market research. I think Henry Ford once said, 'if I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. Our job is to figure out what they're going to want before they do. A lot of times, people don't know what they want until you show it to them.”Ģ. “Some people say give the customers what they want, but that's not my approach. “It's really hard to design products by focus groups. Top quotes from Steve Jobs about innovation:ġ. Steve Jobs was a mastermind. From the iPod to the iPhone to retail stores Steve Jobs and Apple have successfully launched an unprecedented number of disruptive consumer products. But exactly what is Apple doing that sets it apart from the competition? Many clues lie in Jobs’ approach to innovation. Take a look at these quotes from Steve Jobs to get insight into the brilliant thought process of the man that co-founded one of the most innovative and successful companies in history. ![]()
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